The Vice-Chancellor of the University of Cape Coast (UCC), Prof. Denis Worlanyo Aheto, has reportedly expressed concern over the growing attention some university students give to social media content creation at the expense of their academic responsibilities. In a strongly worded warning directed at students, particularly those at Level 100, the Vice-Chancellor stressed the importance of taking academic work seriously and avoiding distractions that could negatively affect their performance. According to the statement, students must understand that university education comes with significant responsibilities and requires discipline, commitment, effective time management and consistent preparation for examinations. He cautioned against allowing the pursuit of online popularity, social media engagement and content creation to interfere with lectures, assignments, private studies and other essential academic activities. The warning also highlighted the potential consequences of poor academic performance, with particular emphasis on the university’s examination and progression requirements. Level 100 students were urged to pay close attention to their academic obligations and avoid assuming that they would automatically receive another opportunity to pass courses they fail. The statement further warned that students who fail their courses could face serious academic consequences, including repeating the affected courses or, in certain circumstances, being dismissed from the university. The message serves as a reminder to fresh students that gaining admission to the university is only the beginning of their academic journey. Maintaining satisfactory academic performance requires determination, responsible decision-making and the ability to balance personal interests with educational priorities. While social media offers students opportunities to showcase their talents, build personal brands, develop creative skills and earn income, the warning underscores the importance of ensuring that these activities do not come at the expense of their education. Students who wish to pursue content creation are therefore encouraged to establish a healthy balance between their online activities and academic schedules. Prioritising lectures, preparing adequately for examinations and completing assignments on time can help them pursue their creative interests without jeopardising their academic progress. 📢 What is your take on this warning? Should university students prioritise academics over social media content creation, or can they successfully balance both? Share your views in the comments section. #fyp #ghanatiktok🇬🇭 #ucc #trending #viral
- Posted
- 29 Oct 2026
- Their usual
- 5.3K views
- Sound
