In honour of Black History Month, we’re kicking off a new series exploring the rich roots of iconic West African dishes, starting with the one and only Jollof Rice. From the ancient Jolof Empire to dinner tables across the world, Jollof is more than just a dish, it’s a legacy. A story of migration, flavour, pride, and culture passed down through generations. As a brand rooted in West African heritage, we’re proud to celebrate the stories behind the flavours and bring them to the forefront this month. 📍Swipe to discover the real history of Jollof 📖 Save and share to pass it on 👀 New episode dropping soon… #blackhistorymonth #joyof #jollofhistory #JoyofJollof #nigerianjollof
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- 6 Oct 2025
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